The challenge
Care + Protect needed a Shopify store aligned with its refreshed identity and the needs of customers in the UK. The experience also needed to encourage repeat purchases and make relevant additions visible without interrupting the main buying journey.
The approach
The design work focused on clear shopping journeys and mobile usability. The wider solution also included flexible subscriptions, back-in-stock recovery and tailored upsells and cross-sells, informed by Shopify’s AI recommendations, Hotjar behaviour insights and GA4 analysis.
The result
Store conversion rate · +45% orders · +66% total sales
Adsomething reports store conversion moving from 1.2% to 2.99%, order volume growing 45% and total sales growing 66%. These results reflect the combined effect of design, development, subscriptions, merchandising, SEO and marketing; they are not an isolated measure of my design contribution.
